A Modest Ebook Update: November Sales

No major news this month on the ebook front. But I do have an amazingly interesting graph:

Okay, it's just a graph. I apologize for calling it amazingly interesting! As you can see after the big "sale-apalooza" in September (1467 copies) sales have levelled out to 493 in October and 586 in November (actually my second highest sales month now). So sales are beginning to trend upwards, though part of this is due to the fact that Tribes was "free" on Amazon last month and that brought the sales of other books up (and the sales of Tribes rose once it went from free to paid status). What's interesting to me is the colour of the November column. Psychedelic, eh? Well, actually I point it out because each colour represents a different book. A variety of my books are selling consistently now, which is a good thing (the blue colour represents DUST which is still by far my bestselling book). And my monthly income will be just over $800.00. Hey, that's a mortgage payment!

If only I had 1000 books on offer. I'd be a millionaire!*

Art

*Actually I did the math. If my 9 books make me 800 dollars a month then 1000 books only make me 88, 888 dollars a month. Hmmph. What a rip off. I can't even buy a jumbo jet with that...

There's $$ in them thar hills: October Ebook Update

I'm always looking for a clever title for these updates. If anyone has any clever titles please send one my way. I can't keep using Stephen King in my title! He'll come to my house and challenge me to a write off! I can't keep up with that guy! I figure people like the $$$ sign so maybe I'll just keep using that.

Anyway, here's the report on my ebook experiment for October. What you say? You're late! Well, I decided to move these reports to the middle of the month because that's when Amazon sends me my monthly sales records (up until that point it's a bit of guesswork as to exactly how many copies I've sold). So here is your first chart!

Aha, you say. Your sales dropped in October! Ha, so much for that yacht you were dreaming about when you sold all those copies of DUST in September. But wait, I say, let's celebrate the good news first. There have now been over 3000 copies of my self-pubbed books sold. As we speak 3000 people could be reading my words. Or playing games on their iPad. Anyway, that's a nice milestone to pass. It's also important to note that October was the second highest sales month so far.

I did expect sales to slow down after that first bump that I received in September. Mostly that's because I raised my prices. Dust was no longer $1.49 but was bumped up to $2.99. At that price I get the 70% royalty from Amazon. So for each 1.49 book I am making .52 cents (because any book priced at .99-2.98 is a 35% royalty), but for each 2.99 book I'm making $2.09 (or 4x as much). That means I only have to sell 1/4 of the number of books to make the same amount of money. That's math even I can do!

Ah, so let's talk about the money. And about the beautiful American dollar and the lovely British pound. Doesn't the image above make you all teary eyed? Anyway, wipe away the tears. In September my income from U.S. sales on Kindle was $557.64 and from UK Kindle £216.49 which, once converted, adds up to about $897.98 US (I won't further complicate this by converting to Canadian since our dollar is nearly the same as the US). That's a nice tidy sum for very little work (err, if you don't count the weeks it took me to figure out all the various ways to convert files and upload all that ebook "stuff").  So I made $898 dollars by selling 1467 books in September. In October I made $251.96 from US Kindle store and £339.35 from the UK Kindle store for a total of $785.12 U.S. Except this time I only sold around 493 copies. And obviously it's easier to sell fewer copies than it is to sell more.

Two other short observations. One is that the October sales were partially propped up in the UK store because I was giving The Hunchback Assignments away for free for two weeks of that month. The second is that I'm starting to have more sales through the UK store because I have 10 books available there and only 7 in the US (I'm publishing my three Hunchback Assignments books in the UK Store but they are published through Random House in the US).

The only problem with higher prices is that you drop out of the bestseller charts faster and therefore fewer eyes are seeing your books. Already I see that my November sales are slowing. I have yet to have a book "stick" in the charts for a long period of time.

What you want another chart? Look I don't just have charts up my sleeve! Oh, wait there's one right there:

This is the Amazon ranking for The Hunchback Assignments on UK Kindle charts. As you can see it was selling a copy every once in awhile, thus the zig-zag pattern. Then it went "free" on Sept. 23rd (creating that straight line) and became "paid" around October 16th and jumped up to about 1000th spot on the charts (which made it one of the bestselling kids books for a few weeks). It's continuing to slowly decline but it pops back up every once in awhile.

Does anyone have any glue? I'd like to stick it in the top 500 at the very least.

Until Kindle sticky glue is invented, I'll keep on keeping on!

Art

P.S. I do refer to Kindle a lot. My books are sold on other sites. In October I sold 1 book on Kobo, 1 Book on iBooks, and 5 books on Barnes and Noble, so obviously it's easiest to talk about Kindle.

Outselling Stephen King II: The September eBook Results

Well a few posts ago I told you how I miraculously sold more books than Stephen King (in a 48 hour period)!

Well, now I can report to you the amazingly stupendous results. Yes, this is breaking news folks! Last month DUST sold a whopping 1355 copies. Since the highest monthly total before that was 360 copies, I was bountifully pleased by this result. 

Now Dust was selling for $1.49 (that's .52 cents per book for me) for the majority of those sales and then I bumped it up to 1.99. (or .70 cents a book). The book has slowly dropped down the sales charts (from a high in the 600's) and seems to be levelling out at about 10000 on the sales charts in the US (and 4000 on the UK charts). That equals about 10 sales a day (but since I've bumped the price up to 2.99 I am making 2.05 per sale). I don't know how long it will hold at this level. What, you want to see an amazing chart? Here it is:

That chart shows dust jumping up from abut 160,000th place to 600th. Then slowly falling back down. Apparently what goes up must come down. Thanks a lot for the gravitational laws Newton!

At one point I had told myself I'd be happy if I made about $1000.00 in the space of a year. Since that goal was surpassed in the space of a month...well, I'm green with happiness. I don't expect next month's sales to be anywhere near the same amount as September. But if they continue at the level they're at today (about 10,000 on the charts) I'll actually make as much money through fewer sales (because at 2.99 I make a 70% royalty, at .99-2.98 it's a 35% royalty).

Here's the overall sales chart:

Isn't that pretty? And it has different colours, too. The blue colour represents the sales of DUST. But you can see that a few of my other books are starting to pick up a bit (in fact every book had increased sales over last month). The total for all books was 1467 copies sold.

So last month was a good one. And this month I now have all three of The Hunchback Assignments books available on kindle UK (in fact I'm giving away the first one to get my British cousins to try the series). We'll see if that strategy works.

Over and out,

Art

A Decade of Dust

I apologize for the maudlin post but Dust has been out for ten years now. I launched the book on September 21st, 2001 in Saskatoon's Western Development Museum: 1910 Boomtown. It was the first time I'd launched in such a big and perfectly-themed venue (I wish I could find the pics but they are in storage somewhere). Here's a pic of the museum interior.

I honestly had no idea how successful the book would become and am still surprised by its reception. It went on to win several awards including:

*The 2001 Governor General's Award for Children's Literature *The 2001 Saskatchewan Book Award for Children's Literature *The 2002 Mr. Christie's Book Award (this came with $ and cookies. Mmm) *Nominated for a 2004 Edgar Award.

Here I am with Adrienne Clarkson, once the Governor General of Canada. She's presenting me with a leather-bound copy of DUST.

There are a few things you may not know about the novel. Here's the first draft of the Canadian cover:

And here's the original American cover:

The American version is about 5 pages longer. Because it came out in 2003 I was able to have one more crack at the book and I fine tuned it a bit more and added a few smaller scenes, including one at the end that helped explain the townspeople's reaction to their "forgetfulness" about their children disappearing. It's a particularly poignant scene.

There have now been 13 movie companies that have shown interest in the rights, including 4 major Hollywood studios. So far no one has come up with the money to make the movie (or pay off my mortgage).

Work on a graphic novel was started with Christopher Steininger but, as of yet, it has not been picked up by a publisher.

The book continues to be popular in Canada and I've received hundreds of emails and letters about it. It eventually went out of print in the U.S. and was never sold to any other countries.

With the advent of ebooks I was able to re-release the book in the US as an ebook (and in the U.K., too).

So it is good to have the book come back to life. It was briefly the #12 bestselling horror novel on Amazon U.S. and the #2 bestselling horror novel on Amazon UK. If only it would stay in those positions I could finance my own movie! : ) It has been rather fun for me to see the book gain a new readership.

So there you have it. A decade of Dust. Happy birthday! Here's to another ten years....

Art

How I Sold More Ebooks Than Stephen King (for 48 hours)

We interrupt regularly scheduled blogging for an ebook update. To my surprise and delight my epubbed novel

has shot up the Kindle charts in the US and UK and is outselling Stephen King. Yes, that Stephen King!

I blame him and Ray Bradbury for turning me into a writer (and Tolkien and Frank Herbert and...). I'll explain how the sales jump came about in a second, first a few braggardly details: Currently the book is #680 on the Kindle US store and #158 on Kindle UK. It has made several bestseller charts including #15 overall on the Kindle US  Horror charts and #4 in Children's Spine-Chilling Horror (who doesn't love chilling the spines of those children?). In the UK the numbers are even higher (it's a smaller market): #1 in Children's Horror and #2 in Horror overall.

Actually, that #1 spot deserves a graphic:

Now let me attempt to explain how it was achieved:

I sacrificed an organic carrot to the god of ebooks.

Oh, wait that's not it.  Dust has been for sale as an ebook since February and has once before briefly cracked the top 1000. At the start of September I priced the book at free (who can refuse free?) on iBooks as a brief promotion. This was discovered by Amazon (okay, I told them) and since they have a price matching clause in their epub agreement they matched the price. On iBooks I had given away about 5 free copies. Amazon Kindle beat that in the first five minutes.  In the course of a week I gave away about 8000 books on Amazon UK and 11000 on Amazon US (that's a swack load of free books). The book reached #32 on the US free charts and #5 on the UK free charts. For me it was free advertising (the vast majority who have downloaded a free book likely won't read it...assuming they're hoarders like me). More reviews began to appear within days on both websites. I changed the price of Dust to 1.49 on KindleUS (Dust had previously been .99 cents and not doing well, so I chose 1.49 because...well...because Seth Godin's book was 1.49 and it was in the top 10). Then I chose .99 for the UK price (I chose the .99 pence for the UK because most of their top 20 bestsellers were in that price range...I have to sell 2 ebooks to equal the royalty I receive on a paperback). I changed the price to $1.99 on iBooks (anyone bored of all these geeky details yet?) and emailed Amazon to let them know that the book was no longer free on their competition's website. They changed the book back to the prices I had chosen.

And, blammo (that's an official epub word for wow), it shot up the charts. A real chart? Sure, I've got a chart for you:

This is Dust's kindle sales in the US over the last month. The lower the number the better the sales. Like golf. But more literary. Dust started at #849 on AmazonUS paid 48 hours ago and #736 on Amazon UK and has been climbing ever since (warning here are even more geeky details: it takes about 67 copies sold in the space of 24 hours to climb from #849 to #700. To add more perspective Dust sold 48 copies last month...so that's more sales in a day than the book had all month). I don't know exactly why when it switched from free to paid status it ended up in such a good position on the charts. Is it because several people downloaded it accidentally thinking that it was free (Amazon does warn when a books price is changing)? Or is it some kind of magical algorithmic kindly thing? That part is beyond my limited IQ.

I don't expect this to last. I think Dust is successful because it has been on Amazon for over ten years in one format or another and has 20 reviews that average 4 stars. This lets prospective buyers know that it's a good gamble. I think that the fact that it's for young adults and doesn't have a romance angle or vampires, will limit the audience in the long run. I just want it to find its happy "sales" place.

And I'm enjoying the ebook ride right now. Go Dust go!

Best,

Art

The Brobdingnagian-sized Ebook update!

Yep, I'm going all literary with this update on my ebook sales. We all know from Gulliver's Travels that Brobdingnagian means giant-sized.* And this is a giant-sized report! Well, actually it's kind of small. It's more Lilliputian. But, really, who would click on a headline that says, "Author shouts out about lilliputian book sales!"? Anyway let's start with a chart!

Eeek! My sales have gone all Lilliputian! I was warned about the doldrums of August by other ebook publishers. Apparently sales do drop in August. Get off the beach and buy books everyone! Anyway, here are the numbers.

Feb 12 March 43 April 377 May 204 June 139 July 154 August 72

Abandon ship! That's it mateys, all hands off deck and swim for shore. Oh, wait there were some grand developments. I crossed the 1000 sales barrier. That's good.  And my little experiment last month of giving away this Norse horror book for free worked:

I gave away 7545 copies. But when I switched the book back to "paid" status Amazon's magical algorithms made it shoot up the charts and it sold 33 copies in two weeks (the highest it had averaged was 18 copies in a month). So there was some small immediate benefit to giving it away (plus it now has several new positive reviews). And I hope over time those 7500 readers will look kindly on the other books in the series.

Hey and there's other good news. I released The Hunchback Assignments  and The Dark Deeps in the UK.

That's one of the clever things about ebook publishing. My agent sold the rights to these books to several countries, but the UK hasn't picked it up yet. So, with the click of a button, I can invade the UK. My hope is to make a little noise over there. So far...3 copies sold! C'mon Britain, remember when we Canucks helped out with that Boer war thing? You can finally pay us back!

I am doing a few experiments at the UK amazon with free books...which I'll update at a later date (see, I'm trying to make this all sooo mysterious).

Overall, I had hoped to be further ahead in the ebook world after 7 months. I think the real test of this experiment will come over the next few months which are traditionally the busiest in book sales. And, as I've said before, every copy sold is a copy I wasn't selling before. All of these books were either out of print or not for sale in selected countries, so I'm making money on them now.

And someday that Brobdingnagian load of royalties will come my way, right Gulliver! Right?

Cheers,

Art

*next time you go to Starbucks refuse the Grande Latte and demand a Brobdingnagian latte. That'll shock their organic socks!